On Page Optimization (OPO) can be best defined as everything that goes into a website in order to make it user friendly for both users as well as the search engines. It includes things like the attractiveness of the page, the words chosen and even the navigation of the page. This form of website optimization ensures customers find your site, as well as stay on your site longer once they arrive.

Major search engines like Google, Bing and Yahoo all have their own algorithms for determining how good a website is. Though the precise algorithms are closely guarded secrets, we do know approximately what they’re looking for. We make sure that your website has all these key points so the major search engines value your site, enabling your customers to find you easier.

The Page’s Title

Page titles are not like headlines, a well thought out page title can positively impact a how a page is found online. Search engines expect to see certain key phrases and keywords in certain combinations in order to give it its highest-ranking. Making sure you choose the right words and arrange them in a way that search engines will really respond to them really helps with your website optimization.  Things the average search engine takes into account includes:

Internal Hyper Linking

An internal hyperlink means that you link to something else within your own page or site. This not only helps the spiders of the search engines crawl through your website easily but it allows customers to do so too. This helps both get from certain pages in your website to other pages containing similar points of interest without requiring that they have to search through your website endlessly. Not only do the search engines appreciate this but customers love it too and that will ensure that they return and stay on your site longer.

Headings

Many people think if they just make something bold and big, it’s a headline. It isn’t. Making something bold and big is not enough to be recognized as a headline to a search engine. There is a special code in HTML that tells the search engine that ‘this’ is a headline. Search engines like to see headlines, especially with the right keywords in them and we can give you that.

Navigation (Breadcrumbs)

Navigation is also called breadcrumbs. That’s because the breadcrumbs are leading your viewer and the search engine all around the maze that is your website. They can find key points of interest easily as well as keep track of their current locations. This reduces confusion increases the chances that your customers are going to find your site and are going to contact you because they’re not frustrated while trying to get around.

XML Site Map

This is something often overlooked by the casual website designer but never by the professional. A site map gets submitted to global search engines like Yahoo, Bing and Google. It’s a way of creating easy-to-use ‘doorways’ to the many ‘rooms’ of your website. A customer or a spider that is never lost stays happy. Happy spiders mean more customers and happy customers mean more money.

Keyword Density

Keywords are some of the most often used but frequently misunderstood words in the entire English language. While everything can be a keyword, everything is not your keyword. Your keyword specifically relates to your product and what you want to be known for. So on the surface it seams like a good idea to use them a lot. However if you use these keywords too much, than the search engines feel that you’re overusing them and really have nothing relevant to say. Using the right keywords in the right density so it still sounds natural is more of an art than a science. We can help you avoid the pitfalls of keywords from using the wrong one, to overusing them, to under using them. This is one of the most important things in proper website optimization.

Meta tags

Also known as the ‘description text’ meta-tags tell the search engines what your website is really about. This is where your page promises what information is going to deliver. Spiders look in meta-tags either first or second to determine whether or not this page is worth crawling for their individual user.

You can imagine how important that is when a user types in your keyword and the search engine has the whole wide world wide web to choose from. Though it’s indexed your site, its thinking about where it can go quickly to give its user the relevant information requested.  If you have the right words in your meta-tags then it could very easily be your site that the search engine chooses.

Image Optimization

Most people never think about optimizing images when they’re putting together their website. However search engines like to be provided with information indicating what an image is because in reality with out a little help the search engines can’t really see what the content in a picture is. Because this is not widely understood most people fail to add optimized data (meta text, alt tags) to their images. Such data provides valuable information to the search engines. Doing this requires modifications to the image file or the code surrounding it. Optimizing a picture is one of the most overlooked things on website optimization, but when done correctly can yield huge results.

Whether you already have a website or are just getting started we can assist you with on page optimization. Get it right and you will have a website that gets valuable traffic organically. Contact us today to find out more about our On Page SEO Services