Freelance Writing and the Growing Demand

Writers are growing in demand. While some writers are employed fulltime others prefer the freedom associated with freelance writing.  The best marketing technique for a writer is their talent. Having a professional blog and a social media page for your “business” is a great idea. You can post your resume, portfolio and work samples. Make sure all of your links are active and your site is user friendly, search engine optimized and mobile friendly. Often a blog is the client’s first and often only impression of you and your work ethic and writing skills.

Social Media

Social media pages like Twitter, Facebook and Google+ can really jump start your exposure. You have to keep it light and professional. Update regularly and interact. Entice people to like and share your pages. Have a target audience. Oftentimes writers target other writers. If you have more than one social media page that is awesome, just make sure you are updating according to the unspoken ethics and know what people expect. It is ok to have your personality and style incorporated here. You want to keep it as interesting and personable as possible while still remaining professional.
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Marketing a business can be done in a number of ways. This will include a combination of online and offline methods. One effective type of offline method is to offer a brochure. Brochures are a type of printed media that can be given to business leads or prospects at trade shows and other events. If you are considering brochure marketing, then review ways to utilize it for all it’s worth.

Reasons for Printed Literature

Customers often want to learn more about a business on their own time. A printed brochure offers them a way to review your products or services at home or at the office.

This is also a good way to prove to potential customers that your business is credible. Customers will expect a company to have a brochure in addition to business cards and printed letterhead.

Know Your Customers

A brochure needs to be written and laid out from the reader’s point of view. The brochure can be a simple flier or folded into sections. If you have a folded brochure, then it needs to open correctly. You also need to make sure the flow of information is beneficial to the reader.

The information that is contained in a brochure will need to follow a logical sequence. Common questions and perceived benefits need to be provided first before the call to action.

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When it comes to website design, there is a big difference between ‘best in class’ websites and just any other custom websites that companies come up with. Yes, you can always go for the inexpensive solution, but make sure that doesn’t damage the image of your brand. Brand damage occurs when your website fails to create value, credibility and trust with customers while instead giving them the impression that you are unable to provide them with a real solution. Brand equity, on the other hand, is basically the complete opposite of brand damage.

Sometimes outsourcing your website design will result in the third party not giving enough attention to the critical parts of the process. You need a team of reputed experts to provide you with the right direction and strategies; if not, your site will fail. Moreover, there is a fundamental structure and a guideline that websites must comply with if they want to be effective. Furthermore, website designers should keep in mind that a customer will spend only about 5 to 10 seconds at the most to look at your site and decide whether they trust you enough to invest further in your site. In addition to visibility, content management is also crucial. For you to have a best in class website, you need a best in class copywriter. Someone who understands your business and who has great experience in writing will be suitable. [Read More]

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Yesterday one of our clients asked us “ when is it time for  a new website ” As you can imagine we get this question, and questions like it quite a bit. It’s with this in mind that we write a few observations that shodl help answer this question. During the five minutes that it takes to read this article there will be a million searches completed on Google and over three hundred hours of video will be made public on YouTube. However, every inquiry and video has the chance to become a business website that would compete with you for online consumers.

The internet is a means for the constant addition of knowledge and access to communication channels that can be used at any location, by any person. The internet is not slowing down, but rather growing in vastness of information daily. Online growth can also be seen as a negative for business owners. Everyday more competitors emerge online creating websites and content that tries to overshadow your online presence. This makes it important to grow with the evolution of the internet to ensure that you are not left in its dust. You must embrace change and adapt to have a chance to flourish and capture your audience.
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